Effect of Customer Relationship Management (CRM) Capability on Perceived Sales Performance (PSP) in B2B Market: A Study from India Context

Effect of Customer Relationship Management (CRM) Capability on Perceived Sales Performance (PSP) in B2B Market: A Study from India Context

Author's Name: Sandeep Tyagi , Dr. Satendar Singh

Type: Article

ISSN/ISBN: 1000-6052

DOI Link: https://doie.org/10.10399/APER.2025492375

Journal Name: Asian And Pacific Economic Review

Volume: 18

Issue: 1

Month: 05

Year: 2025

Date: 2025-05-26