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THE ROLE OF SOCIAL MEDIA IN MARKETING COMMUNICATIONS TOWARDS FAST MOVING CONSUMER GOODS

Author's Name: K Chandramouli Raju, Vijaya Rudraraju, M Siva Krishnam Raju
Type: Article
ISSN/ISBN: 1000-6052
DOI Link: https://doie.org/10.10399/APER.2025304833
Journal Name: Asian And Pacific Economic Review
Volume: 18
Issue: 1
Month: 06
Year: 2025
Date: 2025-06-03

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