THE ROLE OF INSTAGRAM MICRO-INFLUENCERS IN BUILDING BRAND TRUST AMONG GEN Z CONSUMERS IN THE FASHION INDUSTRY

Author's Name: Dr. Nishkrati Varshney, Dr. Uzma Rukhsar, Dr. Syed Mohd Jamal Mahmood

Type: Article

ISSN/ISBN:

DOI Link: https://doie.org/10.10399/APER.2025166632

Journal Name: Asian and Pacific Economic Review

Volume: 18

Issue: 1

Month: 06

Year: 2025

Date: 2025-06-14