AI-DRIVEN MARKETING STRATEGIES: INFLUENCE ON CONSUMER BUYING BEHAVIOR

Author's Name: Dr. Lakshman K, Dr. R. Rajagopal, Dr Datrika Venkata Madhusudan Rao, Dr. Ramesh Kumar, Dr Sundarapandiyan Natarajan, Dr Buvaneswari R

Type: Article

ISSN/ISBN: 0262-0383

DOI Link: https://doie.org/10.10399/NER.2025649062

Journal Name: Northern Economic Review

Volume: 16

Issue: 1

Month: 07

Year: 2025

Date: 2025-07-09