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INVESTIGATING THE EFFECTIVENESS OF ADVERTISING APPEALS ON CONSUMER BEHAVIOUR WITH REFERENCE TO GUJARAT REGION

Author's Name: DR. KRISHNA M. LAKHANI
Type: Conference
ISSN/ISBN: 978-81-987316-6-1
DOI Link: https://doie.org/10.11411/HENXI.2025108653
Journal Name: Henxi Publication c/o Research Matrix
Volume: 1
Issue: 1
Month: 05
Year: 2025
Date: 2025-07-24

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