FROM SCROLLING TO STAYING: THE IMPACT OF SOCIAL MEDIA ADVERTISING FORMATS ON GEN Z BRAND LOYALTY

Author's Name: Dr Amol Godge

Type: Article

ISSN/ISBN: 2583-6897

DOI Link: https://doie.org/10.65985/pimrj.2025804974

Journal Name: Phoenix International Multidisciplinary Research journal

Volume: 3

Issue: 3

Month: 07

Year: 2025

Date: 2025-09-01