MOBILE PAYMENT ADOPTION AND ONLINE-TO-OFFLINE PURCHASE CONVERSION: THE ROLES OF INFLUENCER MARKETING AND TRUST IN INDIA — A SECONDARY DATA SYNTHESIS

Author's Name: Dr. Siddharth

Type: Article

ISSN/ISBN: 2583-6897

DOI Link: https://doie.org/10.65985/pimrj.2025665438

Journal Name: Phoenix International Multidisciplinary Research journal

Volume: 3

Issue: 2

Month: 04

Year: 2025

Date: 2025-09-27