Harnessing Artificial Intelligence for Sustainable Marketing: A Conceptual Framework Integrating Consumer Analytics, Personalization, and Ethical Imperatives

Author's Name: Dr. Shabista Booshan, Dr. Kanchan G Rajput, Dr. Bharath Booshan M S

Type: Article

ISSN/ISBN: 1505-4683

DOI Link: https://doie.org/10.10399/ES.2025515619

Journal Name: ECONOMIC SCIENCES

Volume: 25

Issue: 1

Month: 10

Year: 2025

Date: 2025-10-22