NAVIGATING THE MINEFIELD: EXPLORING FACTORS CONTRIBUTING TO NEGATIVE PERCEPTIONS AND PURCHASE HESITATION FROM MEME MARKETING AMONG INDIAN GEN Z CONSUMERS

NAVIGATING THE MINEFIELD: EXPLORING FACTORS CONTRIBUTING TO NEGATIVE PERCEPTIONS AND PURCHASE HESITATION FROM MEME MARKETING AMONG INDIAN GEN Z CONSUMERS

Author's Name: NANNAPANENI KAVYA AND DR. CHINTALA BALAJI

Type: Book

ISSN/ISBN: 978-81-987316-0-9

DOI Link: https://doie.org/10.11411/HENXI.2025294438

Journal Name: Henxi Publication c/o Research Matrix

Volume: 1

Issue: 1

Month: 10

Year: 2025

Date: 2025-11-05