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ANALYSING THE IMPACT OF FOMO-DRIVEN STRATEGIES ON IMPULSE BUYING AND CONSUMER ANXIETY IN DIGITAL MARKETING

Author's Name: KOVIRI GOPALA SIVA APPALARAJU,DR. K. ANUSHA
Type: Article
ISSN/ISBN: 978-81-987316-1-6
DOI Link: https://doie.org/10.11411/HENXI.2025750104
Journal Name: Henxi Publication c/o Research Matrix
Volume: 1
Issue: 1
Month: 11
Year: 2025
Date: 2025-12-16

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