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RISE OF SUBSCRIPTION-BASED E-COMMERCE MODELS IN INDIA: “A STUDY ON CONSUMER AWARENESS, PREFERENCES, AND FUTURE POTENTIAL

Author's Name: MS. REVATHI CHANDRAN NAIR, MS. YASHITA HARI FATNANI
Type: Article
ISSN/ISBN: 978-81-987316-1-6
DOI Link: https://doie.org/10.11411/HENXI.2025144601
Journal Name: Henxi Publication c/o Research Matrix
Volume: 1
Issue: 1
Month: 11
Year: 2025
Date: 2025-12-16

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