Shaping Prescriber Decisions: How Pharmaceutical Brand-Building Strategies Influence Physicians’ Prescription Behaviour

Author's Name: Dr. LEKHA SHREE.S, Dr. S.Karthikeyan, Dr. K. Vijayalakshmi, Dr. S. Velayutham, Dr. S. Saravanan, Dr. V. Murali Krishna,

Type: Article

ISSN/ISBN: 0262-0383

DOI Link: https://doie.org/10.10399/NER.2026146329

Journal Name: NORTHERN ECONOMIC REVIEW

Volume: 17

Issue: 1

Month: 01

Year: 2026

Date: 2026-01-15