THE IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASE DECISIONS AND SALES PERFORMANCE

Author's Name: PAMIDALA JYOTHIKA,DR. CHINTALA BALAJI

Type: Article

ISSN/ISBN: 2321-7073

DOI Link: https://doie.org/10.11411/RMIJAR.2026777773

Journal Name: Research Matrix - International Multidisciplinary Journal For Applied Research

Volume: 13

Issue: 2

Month: 12

Year: 2025

Date: 2026-01-16